Post by account_disabled on Jan 6, 2024 7:17:08 GMT
The American multinational food company Mondelez International continues to consolidate its relationships with agencies that it began two years ago. After the media and creativity, it is now the turn of content production. In this area of activity, the parent company of brands such as Oreo, Philadelphia or Milka will work closely with two partners on a global scale: Mediamonks (belonging to Martin Sorrell's S4 Capital conglomerate) and Publicis. Mediamonks will assume management of Mondelez's technological infrastructure and global websites as well as the company's content production in North America, Latin America, Asia, the Middle East and Africa. For its part, Publicis will be at the helm of Mondelez's content production in Europe. To provide service to the European food giant on European lands, Publicis will open a new unit named Team Pop.
Through this new unit, the French holding company will pilot the production of Mondelez content in 32 European countries (including key markets such as the United Kingdom). , Germany, France and Italy). In the Phone Number List area of creativity, Publicis is already Mondelez's partner for its "Biscuits and Gum" division. Taking over the new content production account from Mondelez Mediamonks and its parent company S4 Capital are faithful to their ambitious growth strategy “Our new content production partners will provide simple and agile solutions that bring the best of creativity, media and technology to our portfolio of global and local brands,” explains Martin Renaud, Executive Vice President & Chief Marketing Officer of Mondelez International.
We are impressed by the capabilities that our partners bring to the table. The production model we have designed enables relevant strategic initiatives and simultaneously the scale and distribution of purpose-driven content on the right platforms,” adds Meghan Johnson, Agency Ecosystem Leader at Mondelez International. For Mediamonks , which is part of Martin Sorrell's S4 Capital conglomerate, the fact of having tied the knot with Mondelez's content production account constitutes a very important success. Recently, during the presentation of the latest quarterly results of S4 Capital , Sorrell emphasized that his company aimed to acquire 20 large international accounts with a volume of more than 20 million dollars. For now, S4 Capital has already obtained 4 of those large accounts thanks to its collaboration with Google, BMW/Mini, a technology company that prefers to remain anonymous, and now also Mondelez.
Through this new unit, the French holding company will pilot the production of Mondelez content in 32 European countries (including key markets such as the United Kingdom). , Germany, France and Italy). In the Phone Number List area of creativity, Publicis is already Mondelez's partner for its "Biscuits and Gum" division. Taking over the new content production account from Mondelez Mediamonks and its parent company S4 Capital are faithful to their ambitious growth strategy “Our new content production partners will provide simple and agile solutions that bring the best of creativity, media and technology to our portfolio of global and local brands,” explains Martin Renaud, Executive Vice President & Chief Marketing Officer of Mondelez International.
We are impressed by the capabilities that our partners bring to the table. The production model we have designed enables relevant strategic initiatives and simultaneously the scale and distribution of purpose-driven content on the right platforms,” adds Meghan Johnson, Agency Ecosystem Leader at Mondelez International. For Mediamonks , which is part of Martin Sorrell's S4 Capital conglomerate, the fact of having tied the knot with Mondelez's content production account constitutes a very important success. Recently, during the presentation of the latest quarterly results of S4 Capital , Sorrell emphasized that his company aimed to acquire 20 large international accounts with a volume of more than 20 million dollars. For now, S4 Capital has already obtained 4 of those large accounts thanks to its collaboration with Google, BMW/Mini, a technology company that prefers to remain anonymous, and now also Mondelez.