Post by account_disabled on Jan 6, 2024 8:46:21 GMT
Yesterday we talked about the contents to be created in 2015 , with a post full of interventions (7!) that ranged between copywriting, SEO and social media to find out what we need to focus on when creating content. The various professionals gave us their idea on the best content marketing strategy for this year and how to optimize content for search engines. In the second and last article of this mini series I want to focus only on blogging. What more can we write? Will we have ideas for 2015 too? Will it still be useful to have a blog in 2015? Yes. I couldn't answer differently as a blogging enthusiast. It will always be useful for me to have one. But for you? Is this a discussion that applies to anyone? Meanwhile, we must make a small distinction: if we are talking about a company, then for me the blog is a powerful tool for its online communication, to be integrated with the various social media and newsletters. So a company blog, as far as I'm concerned, is definitely needed.
Just as it is useful for freelancers, especially if they Special Data work in the various sectors of the web (copywriting, SEO, web marketing, social media). For a writer, the blog becomes an obligatory channel today, because it acts both as a bridge with his readers and as a showcase for his publications. For everyone else, for those who open a blog to talk about one of their passions or for those who open it as a pure outlet, there is very little to say: just open it, if it makes you feel good, if it gives you the opportunity to find contacts. In a world of people who use the internet as spectators or to just post nonsense on social media, those who have a blog make the difference. Whoever has a blog is building the web. Editorial calendar: a vitally important element Do you know why Penna Blu is the only blog that I haven't closed yet and which, so far, has lasted longer than the other 20 I've opened? Because starting from this blog I created an editorial calendar.
In reality it is still open for other reasons, but having a calendar allowed me first of all to take responsibility: I no longer published when I felt like it, but respecting specific dates. And letting everyone know that Penna Blu was released on those dates was a stimulus to write, even when I thought I had no ideas. The editorial calendar doesn't save your life, it doesn't get you out of trouble if you don't have ideas. It's not a magic calendar. But in a certain sense yes. He often gave me ideas. Let's see how. The secret of the archive I have two editorial calendars : that of the past and that of the future. On the last I mark the posts I have to write, even if it has been elastic for some time, in the sense that if an idea doesn't suit me, I move it or delete it and if a guest post arrives, it has priority over the other articles. The past editorial calendar is the archive of published posts.
Just as it is useful for freelancers, especially if they Special Data work in the various sectors of the web (copywriting, SEO, web marketing, social media). For a writer, the blog becomes an obligatory channel today, because it acts both as a bridge with his readers and as a showcase for his publications. For everyone else, for those who open a blog to talk about one of their passions or for those who open it as a pure outlet, there is very little to say: just open it, if it makes you feel good, if it gives you the opportunity to find contacts. In a world of people who use the internet as spectators or to just post nonsense on social media, those who have a blog make the difference. Whoever has a blog is building the web. Editorial calendar: a vitally important element Do you know why Penna Blu is the only blog that I haven't closed yet and which, so far, has lasted longer than the other 20 I've opened? Because starting from this blog I created an editorial calendar.
In reality it is still open for other reasons, but having a calendar allowed me first of all to take responsibility: I no longer published when I felt like it, but respecting specific dates. And letting everyone know that Penna Blu was released on those dates was a stimulus to write, even when I thought I had no ideas. The editorial calendar doesn't save your life, it doesn't get you out of trouble if you don't have ideas. It's not a magic calendar. But in a certain sense yes. He often gave me ideas. Let's see how. The secret of the archive I have two editorial calendars : that of the past and that of the future. On the last I mark the posts I have to write, even if it has been elastic for some time, in the sense that if an idea doesn't suit me, I move it or delete it and if a guest post arrives, it has priority over the other articles. The past editorial calendar is the archive of published posts.