Post by account_disabled on Jan 24, 2024 5:15:27 GMT
Here we'll take a look at the basics you need to know about search engine optimization, a discipline that everyone in your organization should at least be aware of, if you don't have a decent technical understanding. What is SEO? Simply put, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from the technical practices you can achieve behind the scenes on your website (we tend to refer to this as “on-page SEO”) to all the “off-page” promotional approaches you can use to increase page visibility. your (url – building, social media marketing).
For the purpose of this article, when we talk about visibility, we mean Job Function Email Database how high up the SERP your website appears for certain search terms in 'organic' results. Organic results refer to those that appear naturally on the site, rather than in the paid sections search for confetti ball showing organic and paid results Paid search is also a big part of search engine marketing. Why do you need SEO? Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, most importantly, provide visitors with a good experience of using your site and encourage repeat visits. It is worth considering that Google is increasingly paying attention to the user experience.
There is a good argument in the comments for this last part about how to be a marketing KPI, which offers several different views on this topic. 8) Meta descriptions and title tags Having a meta description won't necessarily improve your SERP ranking, but it's something you should definitely use before publishing an article as it can help increase your chances of a searcher clicking on your result. The meta description is the short paragraph of text that appears below your site's URL in search results, it's also something you should have full control over in your CMS. Here it is in WordPress: meta description in wordpress Keep it short (under 156 characters is good), clear, and make sure it's relevant to your headline and the content of the article itself. . Title tags are used to tell search engines and visitors what your page is about in the most concise and accurate way possible.
For the purpose of this article, when we talk about visibility, we mean Job Function Email Database how high up the SERP your website appears for certain search terms in 'organic' results. Organic results refer to those that appear naturally on the site, rather than in the paid sections search for confetti ball showing organic and paid results Paid search is also a big part of search engine marketing. Why do you need SEO? Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, most importantly, provide visitors with a good experience of using your site and encourage repeat visits. It is worth considering that Google is increasingly paying attention to the user experience.
There is a good argument in the comments for this last part about how to be a marketing KPI, which offers several different views on this topic. 8) Meta descriptions and title tags Having a meta description won't necessarily improve your SERP ranking, but it's something you should definitely use before publishing an article as it can help increase your chances of a searcher clicking on your result. The meta description is the short paragraph of text that appears below your site's URL in search results, it's also something you should have full control over in your CMS. Here it is in WordPress: meta description in wordpress Keep it short (under 156 characters is good), clear, and make sure it's relevant to your headline and the content of the article itself. . Title tags are used to tell search engines and visitors what your page is about in the most concise and accurate way possible.